It involves ideas that may not be obtainable using only traditional stepbystep logic. Serious creativity, using the power of lateral thinking to. He shows how creativity is a learnable skill one that everyone can use to improve their performance. However, serious creativity is a more elaborated study of lateral thinking in its broadest and most practical dimensions. He is best known as the originator of the term lateral thinking structured creativity and the leading proponent of the deliberate teaching of thinking in schools. In this book, the author brings uptodate the core concept of his book lateral. Serious creativity, using the power of lateral thinking. A fundamental book on deliberate creative thinking from a worldrenowned expert in the field and the inventor of the systematic process of lateral thinking. How to be creative under pressure and turn ideas into action.
Using the power of lateral thinking to create new ideas book online at best prices in india on. In his book, the author presents a rational and logical approach to creative thinking and introduces 12 tools and techniques that you can use. There are now formal tools that can be used deliberatively and systematically. The following are some of the key takeaways from the book. Since its first publication, serious creativity has established itself as the standard textbook on creativity. Lateral thinking is a manner of solving problems using an indirect and creative approach via reasoning that is not immediately obvious.
In that book i described how the nerve networks in the brain allow incoming information to organize itself into sequence or patterns. Be the first to ask a question about serious creativity. Download for offline reading, highlight, bookmark or take notes while you read serious creativity. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Cart hello select your address best sellers todays.
What it amounts to is that there are two broad types of information systems. Cart hello select your address best sellers todays deals new releases books electronics customer service. He shows how creativity is a learnable skill one that everyone can. In this book, the author brings uptodate the core concept of his book lateral thinking. Goodreads helps you keep track of books you want to read. If you wonder about you can become more creative, this book will be of assistance.
Creativity is no longer a matter of oldfashioned brainstorming and hoping that ideas will somehow happen. Better than his other book called lateral thinking in that this book is much more comprehensive, but eddies ego is a bit alarming, so disarm yourself before reading. Everyday low prices and free delivery on eligible orders. Better than his other book called lateral thinking in that this book is much more comprehensive, but eddies ego is a bit.
In it, he presents creativity as a skill that can be taught. Best sellers prime new releases gift ideas deals store customer service. Jan 08, 2005 books go search hello select your address best sellers todays deals new releases books electronics gift ideas customer. Using the power of lateral thinking to create new ideas as want to read. Used correctly, creating thinking can save companies millions of dollars as the best and cheapest way to get added value out of existing resources and assets.
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